In a declining market, Scrub Daddy’s numbers are soaring, Within the last year, Scrub Daddy has become the No.3 sponge/ scour brand in the UK, rising above some of the most recognised brands. In a category not known for innovation, Scrub Daddy makes cleaning easier and fun, Launched into success by brand partner, Mrs Hinch on Instagram 4 years ago, the brand continues to take the social world by storm with continued viral hits across platforms.
Our main objective is to focus on video content and work with content creators across social platforms. Video is dominating all social platforms with the market leader being TikTok. From this form of media, we aim to educate, drive traffic to our site, and increase revenue both in-app and on our site.
As a brand, we have already formed an impressive list of social media influencers and content creators that we have built close relationships with, amassing an incredible reach of over 20 million! We're looking to utilise this ever-growing list of creators, extending our reach on social platforms to new users.
